What…?

There are very few digital marketing consultancies in Britain. Most are simply traditional agencies that have brought in people to “do SEO”. We’re different. Searchlight Digital was founded with the intention of being a digital agency right from the start. For starters, there’s our services. We one thing:

Digital Business Marketing Consultancy

What does that mean? Well, put simply it means that we’re the people you come to when you need to work out how to make the web work for you. We’re top-level marketing consultants, who will work with you to find a marketing strategy that will bring you the best results, in the shortest length of time.

There are a few caveats with our service. Firstly, we don’t do any implimentation ourselves. We’re solely a strategic planning company. However, we have a list of recommended agencies for everything from analytics to SEO, and conversion rate optimisation to viral marketing. When we’ve found the right path for you, we’ll introduce you to the people you need to make it work.

Also, we only work with businesses with a turnover above £1,000,000 p/a, and start-ups with funding exceeding £500,000. Finally, we consult globally, and have worked with people as far apart as Scotland, Canada and India.

We use a four part process with all our services; research, architecture, refinement and handover.

1. In the first stage, we look at your business, and talk to people from the bottom to the top. This allows us to gain a thorough understanding of what you’re currently doing, what you’re not doing, and how best to restructure your digital assets and involvement
2. In the architecture stage we will design a marketing plan over an agreed timespan, including guides as to how long each activity should take, and the sorts of results you should expect
3. During refinement, we’ll bring our proposal to you, and through spending time with your marketing teams and top level decision-makers, work out the final details, so that every angle is covered
4. Finally, we’ll recommend various companies to you, for each aspect of the marketing plan, and work with them to translate your business goals into their language

So if you want to get the most out of your next digital project, get in touch with a real digital marketing consultancy.

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Why…?

The question we’re most often asked is this:

Why should we come to you, rather than going direct to an agency?

...and it’s a great question, with a simple answer: because we’re impartial, we’re experts, and we don’t do the work ourselves.

Firstly, we aren’t affiliated with any digital marketing companies. We get no kickbacks from clients we refer, which means that you can be certain the advice we’re giving comes without bias or with one eye on a paycheck. Our only goal is to get you the best marketing strategy that we can.

As to our expertise, we’re considered to be one of the leading think-tanks in the field of digital marketing, as seen in our speaking appearances at Search Engine Strategies, Search Marketing Expo, Media Camp London and contribution to the SEOmoz Ranking Factors 2009 (Pete Wailes, the MD).

Finally, as we don’t do implimentation ourselves, we’re free to spend our time researching the latest trends in the industry, and monitoring the subtle movements in the web. It also means we can take the time to track all the agencies around, and see who’s doing the best work, so that you get the best results.

So if you want to get the most out of your next digital project, get in touch with a real digital marketing consultancy.

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